Wae Studio: a store, a journey, a vision

Wae Studio: a store, a journey, a vision

At the heart of Wae Studio, there’s an image that says it all. A white wall, marked with black tape and photographs that capture doors, arches, textiles, landscapes, interiors. A collage of memories and intentions. An inspiration board that projects not just aesthetics, but purpose.

This was our store. A physical space where design met emotion, where every object held a story, and every corner invited calm.

Since our beginning, Wae Studio has been more than a brand — it’s been a living project. We design and craft pieces born from Mediterranean sensitivity, respect for craftsmanship, and a constant search for functional beauty. Every product — from textiles to objects — is created to bring serenity, texture, and meaning into everyday life.

The store was the first stage of that vision. It was where our projects lived alongside the colors of Morocco, noble materials, and soft forms. A place to touch, feel, and converse. A refuge for those seeking design with soul.

Our travels to Morocco have been an essential part of the creative process. Each visit connects us with slow rhythms, ancient crafts, vibrant markets, and the silence of the desert. From there come our woven pieces, our collaborations with artisans, and our color palette: earth, white, black, light.

Today, even though the physical store no longer exists, its spirit lives on in every product, every project, every image like this one. We continue to design with intention, travel with open eyes, and create objects that transform spaces into places that feel livable, sensitive, human.

Wae Studio is a way of being in the world.